See all the great answers to question 2 here! Q3: Have you ever made your own GIFs? Do you have tips on how to make them?įrom the community: A3: I thought they were only created by magical Internet fairies. Not about just being funny #BufferChat /6ZECfiGE7W Making it contextual and value add is key. When user does a successful pivotal action in app When user unsubscribes to blog updates (attached)ģ. And not to forget the apology GIFs when we screw up! #CustomerHappiness /vz0DPsyBJjĢ. Terry Schilling ApA2 #bufferchat ALWAYS! Whenever a customer reaches out with a query on via email, we respond back not just with textual ‘how to’ instructions but also with explainer GIFs. I find that in long-form content they can separate paragraphs well and bring a point home. ?Codi? ApA2: Emails and Blog content are a great way to use Gifs. Makes the reading portion a bit more exciting. See all the great answers to question 1 here! Q2: Have you used GIFs in other marketing channels besides social media, such as email?įrom the community: A2: I love adding them to blog posts and newsletters.

It does add to a brand persona coming across as humorous and I think it’s extremely popular and should be used when crafting certain messages #bufferchat Cameron Davis-Bean ApA1 I do use em depending on the message and target audience and mostly it fits well with Twitter. Little Tzu Marketing ApA1: In the past I’ve mostly managed social media in the public sector, so there wasn’t a lot of room for experimentation with GIFs.īut I definitely use them on my personal profiles, and I’m planning to experiment with creating some of my own personalized GIFs soon! #BufferChat We use GIFs elsewhere like Instagram when we want to create short attention grabbing content such as promoting blog posts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!īufferchat #1 (4 pm AEST): 16 participants reach of 1,106,846īufferchat #2 (9 am PT): 42 participants reach of 1,221,523 Q1: Do you use GIFs in your social media presence? How so?įrom the community: A1: Yes, we use GIFs on twitter to convey emotion, draw attention and create a connection. Read on to discover all of the awesome insights shared during the chat!Ĭatch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. This week on #bufferchat our community had a wonderful time chatting about and sharing some pretty amazing GIFs.

Snagit 13 tutorial for gif